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Brand is relatively backward, and in case of market reshuffle Zibo ceramic materials industry urgently breaking

addtime:2015-08-31

Shandong producing ceramic materials industry developed chemical color glaze ceramics, aluminum ball industry in Zibo supporting the formation of large-scale industrial clusters. According to local industry sources, can be described as the largest distribution center in Zibo ceramic colors industry, the local annual sales value of 100 million yuan more than the ceramic raw materials business for up to a dozen twenty. On the scale even more than the Foshan.

Recently, this reporter visited a number of enterprises in Zibo ceramic materials and ceramic enterprises understand color glaze industry in recent years, fierce competition in Zibo, marketing and brand gradually become concentrated industry into the reshuffle stage.

"In a market Ebb Tide, survival of the fittest of the fittest. Zibo frit and pigment business enterprises are experiencing reshuffle, two or three years basically did not appear brand new." Zibo Tao is the general manager told reporters Ceramic Pigment Co. Xu Dejun ʱ?? Zibo ceramic materials industry urgently breaking and break out from the market predicament.
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Market reshuffle, Zibo ceramic materials industry suffered dilemma
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In terms of size, Shandong is the world's largest ceramic frit origin, the scale of production may account for 70% of the world; on the sales market, Shandong color glaze ceramic products can be sold throughout the country areas, and even exported overseas; from product quality point of view, Shandong color glaze product quality, replacement fast, in recent years, the market favored full cast glaze and upgrade ultra-flat enamel, thick glaze polishing, diamond glaze tile product quickly implemented in Zibo, upgrade.
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In the high-end ceramics materials, Shandong that several independent production and sales of ceramic ink business two years ago, Shandong became the fastest inkjet printing technology to promote the use of the most widely used products. In addition, 80% of global alumina ball stone products also come from Zibo, upscale glaze grinding balls are basically produced in Zibo.
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In summary, the advantages of ceramic materials on supporting industries, the development of the line for the former Zibo ceramic industry, providing a strong support and assurance. Although the excellent quality of Zibo ceramic materials, large-scale production, but the brand development is relatively backward, many local companies have the scale but not significant reputation in the industry.
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"In recent years, Zibo ceramic color glaze industry is also faced with the embarrassment of Zibo ceramic tiles similar situation: a large industrial scale, with excellent product quality, but the lack of brand support," Xu Dejun frustration.
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Tao Gu, general manager of Zibo ceramic glaze Ltd. 王文旭 told reporters that a few years ago Zibo ceramic frit and color glaze manufacturers too fast business expansion, by market conditions affected sales benefit companies decreased significantly in recent years. With ceramic stone products sales slump this year associated with microcrystalline glaze frit and shrinking, which caused a certain degree of influence on the part of glaze enterprises.
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"Ceramic frit industry into the threshold is too low, not high-tech. Just before good relations with ceramics factory, marketable, just invest a little money can build processing plants." Glaze Caozong Ming, deputy general manager of Shandong Ruihua respect, past color glaze frit and development of the industry too quickly, easily over the rapid expansion of business. But the market is too much competition the past two years the market downturn, the industry faces reshuffle is a normal phenomenon, poor operational efficiency of enterprises will be eliminated.
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Raw material for ceramic tile production grinding areas, enhance economic efficiency lies in saving grinding time, increase grinding capacity, reduce material loss of the three aspects.
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"But 80 percent of Chinese ceramics business owners do not attach importance to the grinding balls, reduce production costs, save energy on once into the errors." Zibo Jinshi Technology Group Chairman Wang Chao believes that the choice of quality grinding media material - ball Stone, for saving energy consumption, improve the quality of raw materials plays an important role.
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In fact, 80% of global alumina ball stone products from Zibo, upscale glaze grinding balls are also produced from basic Zibo. Wang Chao said that the current alumina ball stone industry lacks strict quality standards, the manufacturers of products of varying quality, which adversely affect the quality of ceramic products. More regrettably, did not take full advantage of Zibo producing good quality grinding media products.
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Focus on quality improvement and development, multi-direction Breakout
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Order Zibo Ceramics Co., Ltd. General Manager Bo Wang Duo quite feeling is that in recent years the owner of Zibo ceramic enterprises to improve product quality, develop new products on devoted a lot of energy. "Before Zibo ceramic industry always rely on price cuts coming into the market, to survive, now more is not the price, even under the premise of increased costs and improve product quality to compete." Wang Duo said.he  also believes that in recent years, Zibo ceramic enterprises to pay attention in the choice of raw material quality than price, Zibo ceramic enterprises to introduce new products quickly, quality significantly improved.
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Zibo Qi Jing Ceramic Co., Ltd. With excellent product quality ceramic tile products in Shandong benchmark, attracting many well-known ceramics commerce companies seeking OEM cooperation. According to reporter visited Beijing Qi Li ceramics learned that the company formed a good reputation with its increased costs, ensure quality, all-ceramic materials of high quality raw material costs 20% higher than the peer closely related areas.
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General Manager Europe Dorset ceramic materials Ltd. Foshan Luo Xuemei said Zibo producing ultra-flat glaze, antique brick, the wall and other products in innovation and upgrading, process manufacturing levels, continue to maintain the trend of rapid increase, its product quality, color, etc. It has quite catch up with the trend of Guangdong. This year the market darling - Full cast glaze in Zibo continue to spread, the upgrade is a case in point.
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Luo Xuemei think, ceramic industry upstream raw material supply companies should be combined with the most current technology, through process innovation, formulation optimization develop innovative products, which allow enterprises to maintain our competitiveness, but will also promote the industry progress. She is convinced that the success of their company Diamond Glaze product launches, will drive a new round of product areas Zibo change again.
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Wangwen Xu believes, whether business or glaze ceramics enterprises, Zibo enterprises still down to earth to product quality well, step by step, to establish a brand.
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It is reported that Jinshi Technology Group, ball stone products, including ordinary aluminum ball, high alumina ball crystallites, zirconium aluminum ball, aluminum ball four categories, also can take advantage of mineral waste materials to produce balls of stone products. This year the company applied for more than 100 aspects of the patent grinding balls, with expertise and high-quality products lead the front line of business and industry.
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In the opinion, Zibo ceramic enterprises in product development and brand building is still a long way to go. More important is the face of current realities, understand the market situation, we put a good product on the market to do better in terms of quality and stability, by improving product quality and cost-effective, seek breaking and breakthrough methods.

It is worth mentioning that, in recent years, Zibo ceramic enterprises has improved significantly in terms of payment and credit, create a good market environment, raw material suppliers can basically be done monthly payment even faster. "I believe this is doing the best in the country in all areas of pottery, which is a good thing for the raw material suppliers." It makes the pleased

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